A leading Pakistani brand is introduced to London’s luxury neighborhood by entrepreneur Asad Malik.

The renowned Pakistani fashion designer Mohsin Naveed Ranjha and businessman Malik Asad have made history by being the first South Asian designers to have a dedicated design studio in London’s esteemed Regent Street neighborhood.

In London’s Regent Street, Ranjha and businessman Malik Asad introduced the first Pakistani couture brand, making a noteworthy entrance onto the international fashion scene.

The fashion ecosystem pioneer Asad Malik, managing director Abubakar Naveed Ranjha, creative director Mohsin Naveed Ranjha, and others have introduced the first-ever initiative of its sort to Mortimer Street, which is located right off Regent Street. They said that their MNR studio, which offers a large selection for both men and women, is poised to redefine elegance and luxury.

Speaking at the ceremony, Mohsin Naveed Ranjha and Malik Asad said that they did extensive market research before deciding to launch in London. They were certain that the Regent Street, Oxford Circus, and Bond Street neighborhoods of London provided the ideal location for their studio. Their mission is to serve the UK’s British Asian population and introduce Pakistani fashion to a wider range of people.

Since many of their clientele are from India—many of them are Indian Punjabis living in the West—Bangladesh and London would be the best locations.

Numerous prominent Pakistani and Indian socialites, along with Bollywood actress Sonam Bajwa, attended the lavish event, which drew hundreds of people who lined up outside the studio to see the glitz on display inside the newly unveiled studio, showcasing richly-made, colourful designer clothes.