Adobe unveils the Firefly AI video creator.

Adobe has enhanced its Firefly Video Model by introducing an AI-driven video generator to augment its creative apps.

The Adobe Firefly Video Model will boost the functionalities of creative tools such as Photoshop, Illustrator, Adobe Express, and Premiere Pro.

Ely Greenfield, chief technology officer of digital media at Adobe, stated, “The adoption of Firefly in our creative applications has been substantial, and it is inspiring to observe how the creative community has utilised it to expand the limits of possibility.” “We are excited to provide creative professionals with additional tools for ideation and creation, all engineered to ensure commercial safety.”

The inaugural Generative Extend tool for Premiere Pro is currently accessible in beta, enabling users to prolong clips by a maximum of two seconds at resolutions of 720p or 1080p at 24 FPS.

Users will furthermore have the capability to utilise the program to augment audio, prolonging sound effects by up to ten seconds.

Furthermore, Adobe is launching two new web-based video production tools: Text-to-Video and Image-to-Video.

These tools are currently accessible in a restricted public beta within the Firefly online application.

According to Adobe, the Firefly Video Model is currently in a restricted public beta on their website.

Individuals wishing to utilise the new tools must currently join the waitlist, while generations remain complimentary during this period.

The company announced that it will provide additional details regarding Firefly AI video generation offerings and pricing following its formal public launch.

The news occurred weeks after Meta introduced Movie Gen, an AI-driven tool for generating realistic movie clips.

The program will utilise a text prompt to produce 16-second films accompanied by synced AI-generated audio.

Meta has stated that Movie Gen will create personalised artificial intelligence videos utilising only one photograph.