Apple speaks out about the Siri privacy scandal following a $95 million deal.
Reiterating that it has never sold user data or used it for targeted marketing, Apple has strongly denied claims that it exploited Siri voice assistant data in the wake of a $95 million class action lawsuit settlement.
Apple’s virtual assistant, Siri, was accused of often capturing private conversations that were accidentally triggered by “hot words” like “Hey, Siri.” The settlement was reached last week.
According to the plaintiffs, these recordings were distributed to advertisers and other third parties without the users’ permission.
Apple has not acknowledged any wrongdoing, despite accepting the compensation. As per the terms, qualified Apple customers could get up to $20 for each Siri-enabled gadget, such as Apple Watches and iPhones.
Apple clarified its privacy policies in a statement released on Wednesday in response to public concerns and social media interpretations of the deal.
“Apple has never used Siri data to build marketing profiles, never made it available for advertising, and never sold it to anyone for any purpose,” it stated.
Apple emphasized that Siri uses very little data for these tasks and only logs into the company’s computers in real-time when necessary to deliver precise results.
In order to enhance the performance of the assistant, Apple also said that it does not save Siri audio recordings unless users specifically consent. The recordings are utilized exclusively for growth in these situations.
The business emphasized that protecting personal information is still at the heart of its ethos and promised to keep investing in technology that improve customer privacy.