Bestseller secures organic cotton direct from farms

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Cotton flower close up on blue background

RANDE – Danish fashion brand Bestseller has signed agreements with two groups in India – representing about 2,000 organic cotton farmers – to secure a transparent and direct supply for the 2020/2021 season.

The company, which last year joined the Organic Cotton Accelerator (OCA), expects to source 1,500 tonnes of organic cotton – enough to make three million t-shirts – direct from farmers through the deals.

Bestseller will also be participating in OCA’s Farm Engagement & Development (FED) projects in 2020/21 in India which is the world’s leading producer of organic cotton.

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