Filming for “Yeh Ishq” begins with Sheheryar Munawar and Ushna Shah.

Ushna Shah and Sheheryar Munawar, two of the most attractive and well-liked performers in Pakistani entertainment, are now working together for the first time on the drama series “Yeh Ishq.”

Director Qasim Ali Mureed announced on social media that the project began work on Wednesday, sharing a photo of the title’s clapperboard.

In addition to the main performers, the ensemble cast includes experienced actors Shabbir Jan, Irsa Ghazal, Mehmood Aslam, Kinza Malik, and Sohail Sameer in key roles, as well as the newest sensation in show business, Shuja Asad, and emerging starlet Mahenur Haider.

Humayun Saeed and Shahzad Nasib, through their production company Six Sigma Plus, are supporting the upcoming play.

Prominent drama and film director Qasim Ali Mureed, known for his work on “Tich Button,” “Jaan-e-Jahan,” “Mere Humsafar,” and “Prem Gali,” has been tapped to direct the screenplay written by Sadia Akhtar, whose credits include hits like “Woh Pagal Si” and “Muqaddar Ka Sitara.”

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