OpenAI will give content owners more control over the Sora AI video app and hopes to make money from it.

OpenAI, the company behind ChatGPT, will soon add controls to its AI video-generating tool Sora that let content owners decide how their characters can be used. The company also aims to split revenue with those who accept this use. On Friday, Chief Executive Sam Altman wrote on his blog that the AI business will provide copyright holders “more granular control over generation of characters.” Altman claimed that copyright owners, like TV and movie studios, will have the option to ban the use of their characters. As organizations try to find a balance between innovation and fair pay for creators, more and more people are looking closely at AI-generated material and how it affects intellectual property rights. This week, OpenAI released Sora as a separate app. It is only available in the US and Canada right now. The software can play videos that are up to 10 seconds long. The program quickly became popular and lets users make and share AI videos that can be made from copyrighted material and published to streams that are like social media. Its copyright policy is likely to cause problems in Hollywood. According to those who know about the situation, at least one big studio, Disney (DIS.N), has chosen not to have its content in the app. Altman said that OpenAI also wants to set up a system where copyright holders may share in the money made by people who make their characters. He noted that users are making a lot more videos than planned, typically for small groups of people, which means that a way to make money is needed. Altman noted that the revenue-sharing system “will take some trial and error to figure out,” but he also claimed that implementation would start shortly since OpenAI wants to try different ways within Sora before rolling out a consistent methodology across its whole product line. Supported by Microsoft (MSFT.O) Last year, OpenAI released a Sora model for public usage. This was a step toward multimodal AI technologies and a way to compete with Meta’s (META.O) and Alphabet’s (GOOGL.O) Google text-to-video tools. Meta just released Vibes, a platform that lets people make and share short AI-generated videos.