When is Apple launching iPhone 14?

Apple Inc on Wednesday sent media invitations to a September 7 event when analysts expect the company to unveil new iPhones, a week earlier than its traditional autumn event.

If Apple follows its pattern of shipping devices about a week and a half after it unveils them, it could add two weeks of iPhone sales to the company’s fiscal fourth quarter.

Analysts expect Apple to introduce a new generation iPhone 14 model.

Reuters has previously reported that Apple told suppliers it expects the new generation of phones to sell better than its predecessors did.